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Trust-Based Selling on the AppExchange

By November 19, 2013 May 23rd, 2019 No Comments

Build Trust, Build Sales

Your only truly sustainable competitive advantage in sales comes from customers who trust you. The Trust-Based Selling app provides practical, specific help for measuring and increasing your client’s trust, leading to better account management, better commitments, and ultimately better sales.

Amplify Your Process

Trust-Based Selling is process-agnostic: it augments everything your sales team does today, complementing and strengthening classic sales methodologies like Miller-Heiman and Spin Selling. The app integrates with all existing sales processes within Salesforce and won’t require changing your workflow.

Get it on the AppExchange

Get Real

You can’t create customer trust through mechanical processes or clever dialogue – trust can’t be faked. By far the best way to be trusted by your customers is to actually be trustworthy. Charles H. Green, author of Trust-Based Selling (and co-author of The Trusted Advisor, and Trusted Advisor Fieldbook) shares his wisdom in this app.

Green’s 15-year focus on trust in business destroys some myths (trust does not necessarily take time), and shows you critical tips; which parts of the Trust Equation to focus on early in the process, how to handle price objections, how to think about closing. Trust-Based Selling, combined with Salesforce, can transform the relationships in your business – and transform your results as well.

About Charles H. Green and Trust-Based Selling

As founder and CEO of Trusted Advisor Associates, Charlie is passionate about crafting insights and ideas in ways that are memorable, and that allow people to change, beginning right now. He specializes in commercial relationships where people in one organization get paid to persuade other people, within or outside their own organization. That includes sales, and it includes advice giving, both internal and external.

The Trust-Based Selling for Salesforce app is the product of a long-standing collaboration between Trusted Advisor Associates and Soliant Consulting. We’re proud to bring these transformational concepts into concrete form on the Salesforce platform, and we’re excited to hear how you put them to use in your organization.

Watch a Demo



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Soliant Consulting creates custom business solutions for FileMaker, Salesforce and Web Applications. Our team writes on a wide range of topics, we often speak at events, and we post regularly to our blog.