Engage prospects with personalized email without dedicating more time and resources to the task.
Marketing teams are often tasked with achieving more with less. In recent years we’ve seen a huge push for personalized content to drive customer engagement across multiple marketing channels. This is quite a bit to accomplish, and teams often face this challenge with limited resources and technology.
The email marketing channel has been a particularly difficult channel for marketers to tackle. They have an opportunity to tailor messages for each customer segment, but this level of customer segmentation and content customization isn’t simple for many marketing teams. There are too many manual steps involved.
That’s why automation is so critical. You can leverage Salesforce Marketing Cloud to automate list segmentation, personalization, and personalized email delivery. We discuss how through a detailed step-by-step process in our white paper below.