Build a Donor Moves Management System in Salesforce

Donor Moves Management System in Salesforce

Are Your Donors Getting Lost in the Shuffle?

No Clear Steps

With a lack of strategy, your team looks at a donor record and doesn’t know what to do next. Should they call? Email? Ask for money? Your team makes guesses, potentially negatively impacting the donor experience and your nonprofit’s growth.

One-Size-Fits-All Approach

Without targeting and personalization, your major donors get the same treatment as small donors or inconsistent interactions, depending on which member of your development is responsible for managing the relationship. Volunteers aren’t encouraged to give or get more involved themselves. Ultimately, you’re not capturing significant gifting opportunities.

Inconsistent Follow-up

When you don’t have a good follow-up system in place, donors get forgotten. Others get spammed, called too often, or receive content that isn’t relevant to them. There’s no system to ensure the right contact at the right time. You’re costing your nonprofit potential donations.

Launch Your Moves Management System

Our Salesforce consultants design and build a complete donor journey tracking system directly in your Salesforce org. We ensure every donor gets the right attention at the right time.

Icon of arrow hitting target bullseye

Donor Audience Planning

We help you define your donor segments: major donors, small donors, volunteers, and even lapsed donors. You can go even further – by program, interest, location, and age range. We set up a customized and personalized journey for each group.

Custom Engagement Profiles

Our team builds custom objects in Salesforce that track the various profiles of donors and their different stages. For example, an active small donor may be on their way to large donor status, or an active major donor might also be interested in serving on the board. Your team no longer has to guess how each donor will move and can respond with the best strategy for each segment prioritized.

Automated Task Creation

We ensure your system automatically creates the right tasks, due at the right time. Your team will know when to call, when to send a thank you note, and when to schedule meetings, all with automated reminders and a simple calendar to follow.

Your Custom Salesforce System

Clear Donor Journeys

Launch a defined path for every donor type: Identification → Qualification → Cultivation → Solicitation → Stewardship.

Timed Action Plans

Work with a clear timeline that makes it easy to know when to send an intro email, when to make phone calls, and when to schedule meetings. Every touchpoint is planned and tracked.

No One Gets Forgotten

Your custom Salesforceorg tracks everyone. Our team makes sure major donor prospects don’t slip through the cracks. Cultivate all your constituents using proven cadences, keep in touch with everyone in a stewardship phase.

Your Nonprofit’s Guide to Moves Management

Moves management is a method of cultivating a nonprofit’s relationships with donors, prospects, and other constituents by determining where every individual is in their donor lifecycle and determining what actions to take to move them along in their journey of supporting your nonprofit.

Learn from our consultants how to leverage features in Salesforce’s Nonprofit Success Package (NPSP) and Nonprofit Cloud to implement moves management in your organization!

How We Build Your Custom Salesforce System

1. Strategic Planning

Our consultants work with your team to map out your donor audiences, goals for each group, and the lifecycle stages they should go through

2. Salesforce Customization

We then build custom objects, fields, and automation in Salesforce to track engagement profiles and create tasks automatically

3. Team Training

Once the system is fully built to meet your organization’s needs, we train your team on how to use the new system.

4. Ongoing Optimization
(as needed)

If you need additional functionality – to add another donor group, a new journey, or an integration with another application – our experienced team is ready to help you further optimize your Salesforce org As you continue to learn and expand what works best for your organization, our team is available to help your system scale with you.

About Our Salesforce Nonprofit Experts

130+

Happy Clients

250+

Projects

Soliant Salesforce team members

5.0 CSAT

Score on AppExchange

16+

Years as a Salesforce Partner

Philadelphia Bar Foundation

Ready to Build Your Moves Management System?

We’ll design and build a complete donor journey tracking system in your Salesforce org Our consultants will eliminate the guessing on what to do next to engage your donors and grow your organization.

Schedule a complimentary 30-minute call with our experts. We’ll show you exactly how this works for your nonprofit.

Talk to a Consultant

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