Media Company App Development
Media Company Drives Growth Through Enhanced Online Applications
A media company drives marketing leads for third-party companies through a variety of publishing channels and advertising solutions. A major component of their work focuses on expanding the network of potential customers for their clients. This includes website advertising management and lead generation through petition, political, and media websites. As a result, the company often updates and enhances these online properties to evolve with target audiences’ needs and communication styles. Its team sought a technology consultant and development firm for support in achieving these goals.
Soliant Consulting has served as its technology consulting partner for several years. The relationship emphasizes business process improvement for the organization and its online properties.
Strategic Enhancements to an Existing Code Base
Soliant Consulting started with an online application empowering users to interact with causes and petitions. The online petition platform first needed to be ported to a more agile, devops capable source code repository. Soliant partnered with the media company to transition their application to git-based Bitbucket, set-up a git workflow and deployment process, and plan a release roadmap.
With years of experience in taking on applications in a state of flux, Soliant was able to pick up right where earlier developers had left off and then form a more sustainable development strategy for continued growth.
To further empower the client’s team to effectively reach more target audiences, Soliant built a series of integrations for the petition-focused website. A Facebook integration allowed the organization to connect its marketing campaigns on the social media to its website, driving highly-targeted audience members to petitions they’d find interest in and delivering an immediate impact for the media company’s clients.
The firm also developed a RESTful API to connect to third-party websites. This greatly expands the network and potential for each petition. Blogs, media publications, and other websites can embed a petition on their own online platforms and allow its audience members to generate signatures without ever leaving the website they started on.
The organization also sought email capabilities to promote its petitions even further and recommend similar petitions to its users. Soliant Consulting delivered email integrations with Mandrill, Sailthrough, and Critical Impact, empowering the media company to engage its full user base with relevant content in their inboxes.
At the root of Soliant’s work is a focus on service and process improvement, and the firm’s approach to the technical cornerstones of every project reflects this. A strong focus on architecture and requirements lays the foundation for an effective, scalable, and reliable application.
Soliant enhanced the organization’s application using Mongo DB, PHP, and the Zend Framework. Soliant also supported the transition to hosting on AWS, removing roadblocks to scalability.
A strong focus on architecture and requirements lays the foundation for an effective, scalable, and reliable application.
Achieving Increased Engagement and Growth
Through this partnership with Soliant Consulting, the media company can grow faster and more efficiently by increasing traffic to its petition website. With a scalable online application at the core of its business, the media company was able to support its growing audience members. They could also continue to build meaningful functionality for them.
Soliant Consulting continues to support the client on an ongoing basis, delivering enhancements to its existing applications. Other initiatives include building new software products, such as a custom reporting web portal.