It's About Trust, Not Expertise

Soliant Consulting CEO Bob Bowers collaborated with the Trusted Advisor Associates to write a break-through Whitepaper about trust.

Soliant also developed Trust-Based Selling for the Salesforce AppExchange, an extension to Salesforce that allows businesses to incorporate Charlie Green's practices into whatever sales methodology they may use.

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As a consulting firm specializing in custom software solutions, Soliant strongly believes in the ideas espoused by Charles H. Green and Trusted Advisor Associates, the company Green founded in 1995.

Our culture is one of service, and our primary focus lies with crafting excellent, relevant systems that make a positive impact on our clients' businesses.

Given this foundation, Soliant CEO Bob Bowers was thrilled to collaborate with Charles Green and his colleagues at Trusted Advisor Associates (TAA) to produce a revealing analysis about trustworthiness.

The findings published in the Whitepaper: "So You Think More Expertise Will Make You More Trustworthy? Think Again" by Bob Bowers and Sandy Styer, leader of TAA's Trust Diagnostics practice, challenge conventional wisdom. More importantly, the data provides business leaders with a blueprint on the most effective strategies to build trust.

The information used in the Whitepaper is the result over 12,000 respondents’ answers to the Trust Quotient Quiz, a proprietary self-assessment instrument used by TAA. From the responses, six distinct Trust Temperaments™ were identified as indicators of an individual's natural inclination for building trust. Understanding the makeup of these distinct temperaments enabled the team of researchers to identify qualities that best lead to building trust.

"Leading consultants around the globe are learning the value behind the Trusted Advisor theories. Being part of their important work has been exciting, and, well, eye-opening." - Bob Bowers, CEO, Soliant Consulting

Soliant created a database designed to mine the data generated by the study. "The custom database was a critical tool in this study," said Bowers. "It let us slice and dice the information in a variety of ways and quickly test new ideas. From that we were ultimately able to uncover the trends and patterns that led to the conclusions we present in the whitepaper."

If you're interested in learning more, take the Trust Quotient Diagnostic Test or read The Trusted Advisor by David Maister, Charles Green, and Robert Galford.

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